Guide · Cash offers
Search this question and you’ll get pages of hedging — “every situation is different,” “request your free offer to find out.” Here’s the thing: every legitimate cash buyer in Oregon prices houses with roughly the same math, and there’s no reason you shouldn’t see it before anyone walks your property. We’re Southern Oregon investors, and this is the formula we use, a worked example with real numbers, an honest accounting of when a cash sale is worth it and when it isn’t, and the red flags that separate real buyers from the ones who give this business a bad name.
Strip away the branding and almost every cash offer is built the same way. Start with the after-repair value, or ARV — what the house would sell for on the open market once it’s fully fixed up, based on recent sales of comparable renovated homes nearby. From that, subtract three things: the cost to do the repairs, the costs of owning and reselling the property, and the investor’s margin for taking on the risk and the work.
In shorthand: offer ≈ ARV − repair costs − selling and holding costs − investor margin. The selling and holding bucket is bigger than most sellers expect — it covers agent commissions and closing costs when the investor resells, plus property taxes, insurance, utilities, and financing costs for the months the project takes. The margin is what makes it a business instead of a hobby, and it also absorbs the surprises: the rot behind the shower wall, the sewer line nobody scoped, the market cooling mid-project.
Say a Medford house would be worth $300,000 fully renovated — that’s the ARV, based on actual comparable sales. Walking the property, the renovation pencils out around $60,000: roof, flooring, kitchen, paint, landscaping, and a buffer for what the walls are hiding. Holding and resale costs — taxes, insurance, utilities, financing, then commissions and closing costs on the way out — typically run 10 to 12 percent of ARV on a several-month project, call it $33,000. And a reasonable margin on a project this size might be $35,000 to $45,000.
Run the math: $300,000 − $60,000 − $33,000 − $40,000 lands the offer around $165,000 to $170,000. That’s roughly 55 to 57 percent of the after-repair value — which sounds harsh until you notice that a seller who instead listed this house as-is might clear something in the $180,000s after the as-is discount, commissions, closing costs, and months of carrying costs. The gap between a fair cash offer and a realistic as-is net is usually far smaller than the gap between the offer and the shiny ARV number. The house’s condition drives everything: a house needing $15,000 of paint and carpet prices much closer to retail than one needing $60,000 of everything.
An offer below retail isn’t a trick; it’s a trade. You’re trading some price for speed — closing in days or weeks instead of months. For certainty — no buyer financing that falls apart in week five, no appraisal gap, no inspection-day renegotiation. For zero work — no repairs, no cleanout, no showings, no keeping the house spotless while strangers walk through. And for a cleaner net — no commissions, and typically no seller-paid repair credits.
Whether that trade is worth it depends entirely on your situation, which is the honest version of “every situation is different.” The difference is you can now do the math yourself.
Here it is plainly: if your house is in good condition and you’re not under time pressure, list it with a good local agent. A clean, move-in-ready house in a normal market will attract retail buyers paying retail prices, and even after commission you will almost certainly net more than any investor can offer. We tell people this regularly, and we’d rather lose a deal than pretend otherwise.
A cash sale earns its keep when the house needs real work, when there’s a deadline — a foreclosure date, a move, an estate that needs settling — when the property is full of contents nobody wants to deal with, or when the certainty of a known number on a known date is worth more to you than the last dollar. If none of that describes you, call an agent. If it does, keep reading.
The “we buy houses” world has real professionals and real bottom-feeders, and you should know the difference. The classic bad-operator playbook: a strong verbal offer to get you under contract, then a renegotiation a week before closing once your other options have evaporated — “our inspector found issues, we can only do $20,000 less.” That’s not an inspection problem; that’s the business model.
Other warnings: pressure to sign today, “this offer expires tonight”; refusal or inability to show proof of funds; no local footprint — no named humans, no projects you can drive past, no local number anyone answers; tiny earnest money deposits that make walking away free for them; and long inspection or option periods that amount to a free hold on your property while they shop the contract to other buyers. Any one of these is a reason to slow down. Two or more is a reason to walk.
A legitimate cash buyer can show you proof of funds — an actual bank or lender letter, not a promise. They have a track record you can verify: real projects, real addresses, real before-and-afters. They’re named humans with a local phone number, not a lead-generation site that sells your information to whoever pays for it. Their offer is in writing, with a meaningful earnest deposit and a short, defined closing timeline. And they can explain their number — if a buyer can’t walk you through how they got to their price, they’re hoping you won’t ask.
Ask every buyer two questions: “Can you show me proof of funds?” and “How did you arrive at this number?” The real ones answer both without flinching.
Our practice is simple. We look at the property, run the same math you just read, and make one straight offer. We’ll show our work — ARV comps, repair estimate, the whole stack — if you want to see it. The offer we make is the number we close at; no inspection-day haircuts. And if your house is one that should go on the open market instead, we’ll say so in the first conversation. We’ve been doing this across Southern Oregon for years, our projects are on this site, and our phone gets answered by one of the two of us.
Common questions

Who you’re dealing with
We’re the ones who answer the phone, walk the property, and show up at closing. Family-run, based in Medford, with 30+ Southern Oregon rehabs behind us — see the before-and-afters on the projects page.
Send us the details
A few details is plenty to start — where it is, the type, and what’s going on. We read every message ourselves, usually back within a day.
Tell us where it is and what shape it’s in — rough is fine, rough is our specialty. We’ll make one straight offer and show you the math behind it if you want to see it. And if listing it would net you more, we’ll tell you that too.
(541) 507-8582office@peoplefirstllc.us